Fritz-kola
About Fritz-kola
The work made for Fritz-kola runs to 1 verified project since 2021 — mostly Superunion, BrandIdentity and PackagingDesign.
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Fritz-kola brand bottle
Fritz-kola has always been a rebel. An outsider with a lot of attitude, courage and positive energy. From a student apartment in Hamburg, an unlikely duo with youthful confidence and a rebellious attitude decided to take on the global giants. Fritz-kola was born - with less sweetness, a hint of lemon, lots of caffeine and attitude in spades. No gimmicks or advertising wonderlands, just an honest product that tasted good from a brand with a message. From the get-go, fritz-kola has always approached things differently. Making the subject of taking a stance its trademark. With the core belief "the awake own the world", fritz-kola encourages people to wake up to making positive change in the world. To become their own rebel. A soft drink that tastes good and a brand that is a leader of change with an attitude. The true positive rebel. With this message at its foundation, Superunion developed the brand bottle for fritz-kola. A visual icon that not only meet today’s world needs, but that also reflects the brand’s rebellious attitude. Inspired by the original fritz-kola bottle, a beer bottle, and partnering with product designer Volker Schumann from Werksdesign, the design process resulted in an uncomplicated shape with a distinctive shoulder that can stand confidently with a striking, larger than life on-shelf presence. The new bottle speaks to fritz fans and friends in more ways than one: striking details, an embossed brand name on the shoulder and a hidden message, “the awake own the world”, for customers to discover and unleash their inner positive rebel. Everything can be experienced at the fingertips for a holistic brand experience. The bottle is used consistently for all fritz products right from the start. Sustainability was also considered in the development of the bottle design. Superunion created a product that can be used for years and yet always looks and feel contemporary. Thanks to the additional use of materials, the new bottles can be used for longer, with a planned six years of use, and refilled up to 25 times. Credits Agency: Superunion Partner: Werksdesign Executive Creative Director, Superunion Germany