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Emperador Cookies taps into rising excitement around the 2026 FIFA World Cup with a humorous campaign that positions the brand as the “protector” of football passion. Built around a playful fictional narrative, the campaign introduces a team of “guards” tasked with defending the enthusiasm of Mexican fans, turning fandom itself into something worth safeguarding. Launching with a stunt during a match and expanding through digital content, fan activations, and social experiences, the work blends sport, humour, and popular culture to celebrate the emotional intensity of supporting football, while creating an engaging platform designed to build momentum toward the World Cup.Teams spotlight
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