Gardein
About Gardein
The work made for Gardein runs to 1 verified project since 2018 — mostly DigitalCampaign, BrandStrategy and AdCampaign.
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For Moments Like These...
Gardein is passionate about helping the world eat less meat, even if it’s just for a meal. The problem is, most people don’t want to give up the taste and texture of meat for a vegan alternative. Or they have no idea how to prepare a meatless meal. Thankfully, Gardein has the solution, with the best and largest variety of familiar foods made meatless, from chicken tenders to fish fillets, meatballs to burgers. A NEW MEATLESS TAGLINE To help make a scary topic more approachable, and to give context to the name Gardein, WorkInProgress launched a new tagline that positioned their products in the most straightforward way possible. WHEN YOUR KIDS ASK YOU WHERE THEIR MEAT COMES FROM... There comes a time when every kid realizes the food they eat might actually come from the animals they love. Luckily, Gardein has a guilt-free solution. To better prepare parents for moments like these, WorkInProgress created a series of short videos using real confrontations caught on camera. WHEN YOU GIVE UP MEAT FOR LENT... WorkInProgress also reminded people it’s possible to give up meat without giving up the taste of meat with a few billboards strategically placed near Catholic Churches and a special Lent-only coupon. Credits: WorkInProgress https://www.wipbdr.com/work