GIO
About GIO
The work made for GIO runs to 5 verified projects since 2024 — mostly Campaign, Brand and OOH. Most of it comes from 12 teams, including OMD, Leo Network and Rumble Studios.
Trending projects
GIO projects with the most verified people and teams
Inside the GIO network
The people, teams, and projects that make up the GIO network
Featured project
Great Insurance, Obviously
GIO has launched a new campaign, “Great Insurance, Obviously,” using a bold red safety mat as the central symbol of protection. In humorous, subversive films, the mat materialises to stop everyday mishaps like a break-in, a parking accident, or a falling tree—showing Aussies that GIO is there when life throws curveballs. The creative twist transforms the “I” in GIO into the safety mat itself, reinforcing the brand’s promise of reassurance and confidence. Rolling out nationally across TV, out of home, digital, and social, the campaign refreshes GIO’s identity as a trusted, iconic brand while connecting with audiences in a fun and emotional way.
Teams spotlight
The teams with the most verified roles on GIO projects
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People spotlight
The people with the most verified roles on GIO projects