Grandhood
About Grandhood
The work made for Grandhood runs to 3 verified projects — mostly Marketing, Onboarding and Campaign. The people who work most often on Grandhood projects include Quentin Crumbach and Cirkeline Ask.
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Grandhood Digital Product
In 2016, Grandhood was founded with the intention of making company retirement available for a business segment that the established companies rarely bother with: the smaller companies and their employees. For the decision-maker of the small business, getting an easy company pension scheme is often paperwork of the other world and, moreover, a one-size-fits-all experience that does not take into account the small business's special requirements for a flexible solution. Who should be in the scheme and how much should the employees have? We would like to change that with Grandhood. You can certainly imagine how difficult it can be to hold on to the talented and loyal employees at a time when a little cooler, more fun, and better-paid jobs are often hanging on the trees. In other words, you need to think creatively in order to be able to offer a suitably attractive package of employee goods and especially as a small business, where the economy is sometimes tight and limited. But consider this just the candlestick or the two bottles of wine that every employee receives in a corporate Christmas gift a year can in fact be exchanged for about half a year's subscription with Grandhood - and then the employee instead gets a gift that doesn't just keep on giving, but which actually increases in value over time. Congratulations to the world's best boss! From the beginning, the purpose was to build a product tailored to the small business's need for flexibility and stability, as well as the user's need for transparency and credibility. It has been and still is, a major challenge to turn people's views around retirement as something interesting, and it is another challenge to take retirement from being very document and form-heavy to a 100% digital product that promotes the fact that people can now take back control of their pension. But retirement as a concept is still very “sexist” and there is still a long way for people to interact with their pension statement in the same way they check their balances in their mobile banking. Grandhood is a step in the right direction, but we are still on a journey. In Grandhood's solution, any business owner, with his Nem-ID, can set up a company pension in less than three minutes. It is approx. just how long it takes to brew a fresh jug of coffee, and while you still have to wait for it, you can use the time wisely. It is not much else of the same caliber one can achieve in such a short time. We make sure to keep you on-hand throughout the journey to join us. Once your employees have onboarded our app on their smartphone, they will have access to an app that completely rethinks what it means to understand their retirement savings. Instead of making it difficult and reproducing the standard modules of the pension industry, our team has created a user experience that mimics an intuitive timeline, where the pension forecast is created through the digital interaction itself in a way that everyone can relate to and, as an employee, can follow savings over time under three different forecast scenarios. A feature we're pretty crazy about! It soon became clear to us that the small businesses were completely overlooked in relation to the possibilities of being part of the pension club. In many ways, the digital wave has never been able to call pension companies and get them on the wave, and if it has, it is usually with very standardized solutions. Historically, pensions have also rarely been synonymous with: overview, insight, simplicity, flexibility, and voluntariness. On the other hand, it is just words like those that underlie the Grandhood solution. Retirement should be as simple as online and mobile banking has become. It was therefore important for us that our solution should form the framework for the new way of interacting with their pension savings. One of the first steps in meeting this goal was to give people their retirement directly in hand. But in a way that they understand. We have minimized legal & investment lingo, and are instead working to create simple financial insights into a complex domain through an intuitive app experience. Just around the corner, we also open up that employees with fluctuating earnings such as freelancers can continuously adjust their payments so that it remains relative to their income. Grandhood Lars Damgaard Head of UX Kåre Harbo Poulsen VP of Product Quentin Crumbach Product Designer Cirkeline Ask Head of Community Collaborators Designit Initial Brand Development DANSK Baggrund For tre år siden blev Grandhood stiftet med intentionen om at gøre firmapension tilgængeligt for et forretningssegment, som de etablerede selskaber sjældent gider at besvære sig med: de mindre virksomheder og deres medarbejdere. For beslutningstageren i den lille virksomhed er det, at få en nem firmapensionsordning ofte et papirarbejde af den anden verden og desuden en one-size-fits-all oplevelse, som ikke tager højde for den lille virksomheds særlige krav til en fleksibel løsning. Hvem skal være med i ordningen, og hvor meget skal medarbejderne have? Det vil vi gerne lave om på med Grandhood. Du kan helt sikkert forestille dig, hvor svært det kan være at holde på de dygtige og loyale medarbejdere i en tid, hvor der ofte hænger lidt federe, sjovere og bedre betalte job på træerne. Med andre ord skal der tænkes kreativt for at kunne tilbyde en tilpas attraktiv pakke af medarbejdergoder og helt særligt som lille virksomhed, hvor økonomien til tider er stram og begrænset. Men overvej lige det her den lysestage eller de to flasker vin, som hver medarbejder får i firmajulegave om året kan i virkeligheden veksles til omkring et halvt års abonnement hos Grandhood - og så får medarbejderen i stedet en gave, som ikke bare bliver ved med at give, men som rent faktisk stiger i værdi over tid. Giv et bifald til verdens bedste chef! Det var formålet fra begyndelsen at bygge et produkt skræddersyet til den lille virksomheds behov for fleksibilitet og stabilitet, samt brugerens behov for gennemsigtighed og troværdighed. Det har været og er stadig en stor udfordring at vende folks opfattelse omkring pension, som værende noget interessant, og det er yderligere en udfordring at tage pension fra at være meget dokument- og formulartungt til et 100% digitalt produkt, som fremmer det faktum, at folk nu kan tage kontrollen tilbage over deres pension. Men pension som begreb er stadig meget “usexet” og der er stadig lang vej til at folk interagerer med deres pensionsoversigt på samme måde som de tjekker saldobalancer i deres mobilbank. Grandhood er et skridt i den helt rigtige retning, men vi er stadig på en rejse. Løsning I Grandhoods løsning kan enhver virksomhedsejer med sit nem-id under armen oprette en firmapension på mindre end tre minutter. Det er ca. lige så lang tid det tager at brygge en frisk kande kaffe, og mens du alligevel skal vente på den, så kan du bruge tiden fornuftigt. Det er ikke meget andet af samme kaliber, man kan nå på så kort tid. Vi sørger for at holde dig i hånden på hele rejsen til at blive medlem hos os. Når dine medarbejdere har onboardet i vores app på deres smartphone får de adgang til en app, som fuldstændig gentænker, hvad det vil sige at forstå sin pensionsopsparing. I stedet for at gøre det besværligt og reproducere pensionsbranchens standardmoduler har vores team skabt en brugeroplevelse, som mimer en intuitiv timeline, hvor pensionsprognosen skabes gennem selve den digitale interaktion på en måde, som alle kan forholde sig til, og hvor man som medarbejder kan følge opsparingens udvikling over tid under tre forskellige prognose scenarier. En feature vi har det rimelig vildt over! Det stod meget hurtigt klart for os, at de små virksomheder var fuldstændig overset i forhold mulighederne for at være en del af pensionsklubben. På mange måder har den digitale bølge vist aldrig fået ringet pensionsselskaberne op og fået dem med på bølgen, og hvis den har, er det som regel med meget standardiserede løsninger. Historisk set har pension også sjældent været synonym for: overblik, indsigt, enkelthed, fleksibilitet og frivillighed. Det er til gengæld netop ord som dem, der ligger til grund for Grandhood løsningen. Pension bør være så simpelt som net- og mobilbank efterhånden er blevet. Det var derfor vigtigt for os, at vores løsning skulle danne ramme om den nye måde at interagere med sin pensionsopsparing. Et af de første skridt i at opfylde dette mål var at give folk deres pension direkte i hånden. Men på en måde, som de forstår. Vi har minimeret legal & investment lingo, og arbejder i stedet på at skabe enkle finansielle indsigter i et komplekst domæne gennem en intuitiv app oplevelse. Lige rundt om hjørnet åbner vi også op for at ansatte med svingende indtjening som fx freelancere løbende kan justere deres indbetalinger så det forbliver relativt til deres indtægt. Resultat Vi gik live med Grandhood i maj 2019 og i skrivende stund har vi 102 virksomheder på platformen. Ugentligt lukker vi for tiden fem nye virksomheder ind i folden. En af dem delte ganske uopfordret følgende udtalelse om Grandhood på Linkedin tilbage i december: “Efter lang tids søgen har vi fundet vores udbyder, Grandhood. Mange tak til Jon for at tage sig tid til at introducere os for systemet, tankerne bag og benefits målt op mod vores virksomhed. Tæt på et perfekt fit. Reelt er det lidt et spring at digitalisere sin pensionsopsparing og mine forældre mener at det er en tenderende til en dårlig ide, min oplevelse er omend en anden. Nu vil frugten eller frygten først afsløres om +40 år, men indtil videre dufter det af succes og mine kollegaer har nu fået et tilbud om pension og ikke blot lange arbejdsdage og massere af kaffe. Så, skal du finde pension eller går med tankerne om at tage springet ud i "stabilitet", tag en snak med Jon og team Grandhood 🚀” Sammenlignet med andre pensionsordninger kan vi hos Grandhood holde vores årlige omkostninger så lave, at vores kunder over tid kan opspare op til 2 millioner kroner mere til deres pension. Grandhood er sammenlagt blevet omtalt 55 gange på tværs af de største nyhedsmedier som Børsen, Berlingske og FinansWatch over de seneste to år. 50% af alle brugere på platformen åbner og bruger ugentligt Grandhood app’en. Den hurtigst gennemførte onboarding for en virksomhed er på 3 minutter. Typisk gennemfører en slutbruger vores onboarding på 5 minutter. (English translation + Google translate) Background In 2016, Grandhood was founded with the intention of making company retirement available for a business segment that the established companies rarely bother with: the smaller companies and their employees. For the decision maker of the small business, getting an easy company pension scheme is often a paperwork of the other world and, moreover, a one-size-fits-all experience that does not take into account the small business's special requirements for a flexible solution. Who should be in the scheme and how much should the employees have? We would like to change that with Grandhood. You can certainly imagine how difficult it can be to hold on to the talented and loyal employees at a time when a little cooler, more fun and better paid jobs are often hanging on the trees. In other words, you need to think creatively in order to be able to offer a suitably attractive package of employee goods and especially as a small business, where the economy is sometimes tight and limited. But consider this just the candlestick or the two bottles of wine that every employee receives in a corporate Christmas gift a year can in fact be exchanged for about half a year's subscription with Grandhood - and then the employee instead gets a gift that doesn't just keep on giving, but which actually increases in value over time. Congratulations to the world's best boss! From the beginning, the purpose was to build a product tailored to the small business's need for flexibility and stability, as well as the user's need for transparency and credibility. It has been, and still is, a major challenge to turn people's views around retirement as something interesting, and it is another challenge to take retirement from being very document and form-heavy to a 100% digital product that promotes the fact that people can now take back control of their pension. But retirement as a concept is still very “sexist” and there is still a long way for people to interact with their pension statement in the same way they check their balances in their mobile banking. Grandhood is a step in the right direction, but we are still on a journey. Solution In Grandhood's solution, any business owner, with his Nem-ID, can set up a company pension in less than three minutes. It is approx. just how long it takes to brew a fresh jug of coffee, and while you still have to wait for it, you can use the time wisely. It is not much else of the same caliber one can achieve in such a short time. We make sure to keep you on-hand throughout the journey to join us. Once your employees have onboarded our app on their smartphone, they will have access to an app that completely rethinks what it means to understand their retirement savings. Instead of making it difficult and reproducing the standard modules of the pension industry, our team has created a user experience that mimics an intuitive timeline, where the pension forecast is created through the digital interaction itself in a way that everyone can relate to and, as an employee, can follow savings over time under three different forecast scenarios. A feature we're pretty crazy about! It soon became clear to us that the small businesses were completely overlooked in relation to the possibilities of being part of the pension club. In many ways, the digital wave has never been able to call pension companies and get them on the wave, and if it has, it is usually with very standardized solutions. Historically, pensions have also rarely been synonymous with: overview, insight, simplicity, flexibility and voluntariness. On the other hand, it is just words like those that underlie the Grandhood solution. Retirement should be as simple as online and mobile banking has become. It was therefore important for us that our solution should form the framework for the new way of interacting with their pension savings. One of the first steps in meeting this goal was to give people their retirement directly in hand. But in a way that they understand. We have minimized legal & investment lingo, and are instead working to create simple financial insights into a complex domain through an intuitive app experience. Just around the corner, we also open up that employees with fluctuating earnings such as freelancers can continuously adjust their payments so that it remains relative to their income. Result We went live with Grandhood in May 2019 and as of this writing, we have 102 companies on the platform. We are currently closing five new companies into the fold weekly. One of them shared an unsolicited statement about Grandhood on Linkedin back in December: “After a long search, we have found our provider, Grandhood. Many thanks to Jon for taking the time to introduce us to the system, the thoughts behind and the benefits measured against our company. Close to a perfect fit. In fact, digitizing their retirement savings is a bit of a leap and my parents think it's a tendency to a bad idea, my experience is albeit another. Now, the fruit or fear will only be revealed in +40 years, but so far it smells of success and my colleagues have now been offered a pension and not just long working days and massages of coffee. So, do you need to retire or think about taking the plunge into "stability", have a chat with Jon and Team Grandhood 🚀 ”Compared to other retirement plans, we at Grandhood can keep our annual costs so low that our customers over time can save up to DKK 2 million more for their pension. In total, Grandhood has been featured 55 times across major news media such as the Exchange, Berlingske and FinansWatch over the past two years. 50% of all users on the platform open and use the Grandhood app weekly. The fastest onboarding for a business is in 3 minutes. Typically, an end user completes our onboarding in 5 minutes.
People spotlight
The people with the most verified roles on Grandhood projects
