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As one of the leading sanitary suppliers, GROHE participates in the most important events in the industry. When the Corona pandemic made physical meetings difficult, the company needed its own virtual brand presence. Together with IBM iX and agency partner VOK DAMS, GROHE created a Digital Experience Hub that offers target group-specific multimedia content related to the brand. With Sitecore’s personalisation technology, the customer experience reaches a level that goes far beyond a physical trade fair presence. www.ibmix.de