Hankook Tires
About Hankook Tires
The work made for Hankook Tires runs to 2 verified projects since 2023 — mostly Campaign, Brand and Marketing. Most of it comes from 3 teams, including INNOCEAN, SOUP FILM and 86Tales. The people who work most often on Hankook Tires projects include Ben Entrup, Arabella Bartsch and Jill Schwarzer.
Trending projects
Hankook Tires projects with the most verified people and teams
Inside the Hankook Tires network
The people, teams, and projects that make up the Hankook Tires network
Featured project
Live Your Life. Leave Tires To Us
Hankook, the South Korean tire brand, launched a fresh pan-European digital campaign titled “Live your life. Leave tires to us,” developed by Innocean Berlin. The campaign breaks tire advertising norms by acknowledging that most people aren’t interested in tires, focusing instead on letting drivers enjoy life while Hankook handles the tire expertise. Central to the campaign is Hank, a retired mechanic exploring new hobbies but always drawn back to tires, featured in a series of humorous, relatable films and social content. This human-centered approach aims to connect with drivers of all ages and refresh Hankook’s social presence across 14 markets, marking a bold, honest new direction for tire marketing.
Teams spotlight
The teams with the most verified roles on Hankook Tires projects
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Team
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People spotlight
The people with the most verified roles on Hankook Tires projects
