Harness
About Harness
The work made for Harness runs to 1 verified project since 2026 — mostly Advertising.
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The Trots and Firsties Brand Identity
Harness Racing New Zealand developed two new brands to revitalise harness racing and attract a younger audience while preserving the sport's 140-year heritage. The Trots serves as the main public-facing brand, using bold typography, nostalgic racing-inspired visuals and accessible language to capture the excitement of the sport. Firsties is an event-focused sub-brand designed to appeal to younger audiences through a contemporary, fashion-inspired identity and curated experiences for newcomers and their friends. Together, the identities balance tradition with modern culture, creating a fresh platform for promoting the sport and encouraging a new generation of racegoers.