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HAYMAKER, the Los Angeles-based agency, proudly announces the culmination of its unique partnership with professional boxer Lazaro "El Reyy" Lorenzana (11-0, 8 KOs). This groundbreaking collaboration represents a direct sponsorship between the agency and the athlete, eliminating any brand intermediaries. HAYMAKER serves as both brand and agency, redefining the relationship between creatives and athletes. Lazaro, a San Diego-based boxer, is set to fight on December 16th, and HAYMAKER has created a promo film titled "Born to Fight" to build anticipation. The agency's sponsorship has significantly raised Lazaro's profile and drawn attention from notable figures in the boxing world, including renowned trainer Eddy Reynoso. This initiative showcases HAYMAKER's commitment to sports, marketing, and culture at the intersection of creativity and athletics.People spotlight
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