healthpod
About healthpod
The work made for healthpod runs to 1 verified project since 2021 — mostly DesignSystem, ProductDevelopment and healthcare.
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A Frictionless Communication Tool
About healthpod The Federally Qualified Health Center (FQHC) industry is a crucial and growing facet of the American healthcare industry, but it lacks meaningful online communities to help its workers connect with one another, share information, recruit staff, and source vendors. Product Goals Design, build, and maintain the platform Drive short-term adoption Provide long-term value-add to users The Process Discovery User Surveys Competitor Analysis Features Checklist Value Proposition User Interviews SWOT Analysis User Profiles MVP Feature List Design Information Architecture Three Prototypes Usability Tests, Unmoderated Design System Med-Fidelity Wireframes UI Exploration Usability Tests, Moderated High-fidelity Wireframes Internal Stakeholder Workshops: to shape user profiles, find the market-fit, and define the value proposition. Product Strategy-Informed MVP: honed product strategy by defining Goji Labs' MVP features based on competitive research and finding a unique market fit. DELIVERABLES Discovery Synthesized Primary Research Report Competitive Analysis Research Deck SWOT Overview Features Checklist Internal Stakeholder Workshops Design MVP Design Onboarding Flows Mapped IA Flows Med-Fidelity Wireframes, Prototypes High-Fidelity Wireframes, Prototypes The Impacts Successful user acceptance and adoption: Goji Labs' clean branding designs and straightforward branding were well received by users during usability testing. Users were excited about the idea of joining “Pods” and being able to communicate within specific groups. The Challenges Designing the navigation bar to abide by competitive best practices but tailored to users. Examples include inclusively designing navigation bars without icons in order to accommodate healthpod’s middle-age bracket, less technically savvy users. Similarly, there was also a challenge in installing a double-navigation that would be user-friendly to Goji Labs' less tech-savvy users. Through ideation and user-testing, Goji Labs created a solution that would accommodate Goji Labs' users by splitting Goji Labs' navigation—primary to the left and secondary to the right. With this solution Goji Labs was able to make all content center-stage and accessible. The Insights Goji Labs learned it’s difficult to find applicants with previous FQHC experience as it’s not a popular industry in comparison to non-federally qualified health care. With market factors such as prestige and salary, many staff members prefer non-FQHC health centers with more resources. Goji Labs discovered it takes a substantial amount of time to fill FQHC senior-level roles because of how high the requirements can be for FQHC-specific knowledge. Those who do have this knowledge are generally very dedicated to their missions and organizations and exhibit low attrition rates. Credits: Goji Labs https://gojilabs.com/case-studies/