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A mental health campaign for truck drivers in Australia, created for Healthy Heads in Trucks & Sheds, delivered support directly to drivers while they were on the road through a geo-targeted audio initiative. The campaign, titled How Ya Travellin’?, used time- and location-triggered radio and podcast content to serve tailored wellbeing messages and stories via digital audio channels as drivers passed through remote freight routes. Supported by outdoor advertising and nationwide retail and media partnerships, the work aimed to reduce isolation and provide timely mental health check-ins during long-haul journeys. Featuring a well-known trucking advocate as host, the campaign leveraged authentic storytelling and industry insight to engage a highly mobile workforce. It combined geo-targeting technology, broadcast audio, and podcasting to transform everyday driving time into moments of emotional support and practical guidance, reaching hundreds of thousands of workers across Australia’s transport and logistics sector.
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