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Move over, Uber, and tell Grubhub the news: The latest thing in delivery involves on-demand mobile brush, rinse and floss stations. Advertising agency Humanaut is introducing their first campaign for hello®, one of the fastest-growing oral care brands in the US, by launching a new mobile mouth-care service called Spyt (pronounced spit). Spyt delivers “everything including the bathroom sink” to brushers on the go, including naturally friendlyTM hello® toothpaste, toothbrushes, mouthwash and floss. The fully functional, tile-lined sinks are mounted onto the back of a fleet of electric scooters. The campaign was teased last week with an invite-only test of the service in NYC. The first lucky customers shared their first time experiences brushing and “spyting” in public with followers on Instagram using #helloSpyt. The launch coincided with OOH subway ads in NYC featuring hello®’s new campaign line “The Future of Brushing” and is now being followed by a paid media campaign on Facebook, Instagram, YouTube and Hulu.
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