Helly Hansen
About Helly Hansen
The work made for Helly Hansen runs to 2 verified projects since 2021 — mostly Campaign, Shortfilm and Video.
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Spring/ Summer 26 Outdoor
Helly Hansen’s “Shared Challenges” campaign by Grey London celebrates the emotional bonds formed through enduring nature’s toughest conditions together, positioning the brand beyond functional outdoor gear into shared human experience. Built around a 30-second craft film supported by shorter edits and print, the work follows groups navigating harsh mountain and sea environments with the help of professional guides, highlighting raw, unscripted moments of struggle and connection. Extending across digital, social, VOD, and print, the campaign reinforces the idea that it is not summits or finish lines that matter most, but the unpredictable challenges along the way that forge lasting relationships and make people feel truly alive in nature.