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H&O’s Winter 2027 campaign introduces its new brand language, “Real Life Brands,” turning everyday moments into fashionable scenes. From spending time with the kids to heading to a meeting or walking the dog, the film weaves the retailer’s brands naturally into real-life situations. Created entirely using AI, without live-action model shoots, the campaign combines AI-generated imagery and 3D camera movements with animation, under the direction of Tamir Avidor.