Homevalue
About Homevalue
The work made for Homevalue runs to 1 verified project since 2026 — mostly Brand and Campaign. Most of it comes from 1 team, including Vibrant. The people who work most often on Homevalue projects include Karl Laurence and Ciara Kelly.
Inside the Homevalue network
The people, teams, and projects that make up the Homevalue network
Featured project
Welcome to the Family
Homevalue, a national network of 88 DIY stores, has launched its first national brand campaign, “Welcome to the Family,” bringing its locally run stores together under a single identity. The campaign positions Homevalue as a destination for everyone from occasional DIYers to professional tradespeople, highlighting the expertise and local knowledge available across its network. Using familiar DIY situations and humorous observations around the uncertainty of tackling home projects, the creative presents Homevalue as the local expert ready to help. The campaign is running nationally across radio, video-on-demand and social media. Homevalue is part of United Hardware, which expanded its network in June 2026 through the acquisition of Expert Hardware, bringing its combined network to more than 200 stores across Ireland.
Teams spotlight
The teams with the most verified roles on Homevalue projects
Team
People spotlight
The people with the most verified roles on Homevalue projects