Hornets
About Hornets
The work made for Hornets runs to 1 verified project since 2013 — mostly Campaign and BasketballLeague.
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Charlotte Hornets Comeback
BooneOakley had a long and wonderful relationship with the NBA. BooneOakley was AOR for the Charlotte Hornets for five years when they debuted “Reasons to see the Hornets” outdoor campaign. This campaign won “Best Sports Advertising Campaign” by Team Marketing Report and the National Sports Forum and even won a National OBIE Best of Show. BooneOakley continued the partnership when the Hornets returned to Charlotte. BooneOakley built excitement in the community as they moved through milestones like the team color announcement, the mascot reveal, and the uniform reveal. As basketball season approached, BooneOakley launched a multi-platform campaign to tell the story of the“Comeback.” The campaign hit on the resilient nature of this city and the fan passion that brought this team back where it belongs. BooneOakley brought the buzz back to Charlotte and set a franchise record for new season ticket sales. Credits Agency: BooneOakley Source: https://booneoakley.com/work/