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A brand and identity system to match the grace, beauty and reverence of Hudson River and Highlands. The Hudson Highlands Fjord Trail is a world-class linear park along the Hudson River between Beacon and Cold Spring, to be constructed between 2021 and 2027. An invitation to people from all walks of life, The Fjord Trail aims to reconnect people with the power of the natural world through some of New York States park’s most breathtaking and popular day hikes. Needless to say, our design was inspired by the beauty of the land. We developed a logo and identity system to meet the thoughtful, reverent, and sustainable approach of the trail that felt accessible and inviting to all.