IBX
About IBX
The work made for IBX runs to 2 verified projects — mostly Campaign and mobileapp.
Inside the IBX network
The people, teams, and projects that make up the IBX network
Featured project
Committed to Good
Even as a regional leader, Independence Blue Cross (IBX) grapples with a category challenge: consumers view health insurance as a grudge purchase and don’t see value in having a relationship with their health insurance provider. Tierney developed a new brand position and creative expression to advance IBX’s ownable connection with consumers and face out consistently at every touchpoint. www.tierneyagency.com