Indiana Pacers
About Indiana Pacers
The work made for Indiana Pacers runs to 3 verified projects since 2025 — mostly Campaign, Social and content.
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Indiana Pacers projects with the most verified people and teams
Inside the Indiana Pacers network
The people, teams, and projects that make up the Indiana Pacers network
Featured project
Road to the NBA Finals
Road to the NBA Finals turned the Indiana Pacers’ 2025 playoff run into a real-time, multi-platform social campaign built on the line “in 49 states it’s just basketball, but this is Indiana.” From the opening round through the NBA Finals, content leaned into buzzer-beaters, alternate-angle breakdowns, stop-motion and custom illustrations, nightly Finals manifesto posts, fan-driven moments (including a New York firefighter VIP story), and a cultural tie-in with Rob49’s “WTHELLY,” finishing with 686 million video views and nearly a million new followers across platforms.