Indigo AG
About Indigo AG
The work made for Indigo AG runs to 1 verified project since 2019 — mostly content, Marketing and BrandNarrative.
Inside the Indigo AG network
The people, teams, and projects that make up the Indigo AG network
Featured project
The Terraton Initiative
In the Summer of 2019, Indigo Agriculture tasked Code and Theory to launch a movement called The Terraton Initiative. The goal is to galvanize both individuals and corporations to back farmers in adopting regenerative practices. This shift in the way farming happens around the world has the potential to remove one trillion tons of carbon from the atmosphere—and ground it in the soil. In effect, this initiative can help reverse climate change. Code and Theory developed a brand system that reflects the Initiative’s ambitions to drive unprecedented change and boldly chart new territory on multiple fronts. They also created a content system and narrative that allowed us to maximize our engagement, distribution and impact across all audiences and touchpoints. Each audience touchpoint required different methods of engagement to ensure we were moving forward in the most optimal ways. For example, Code and Theory relied on the expertise of farmers to drive authentic content narratives, and that relationship was very collaborative. And when they presented to marketing teams, they formally adhered to a tight feedback cadence. Credits: Digital Creative Agency: Code and Theory www.codeandtheory.com/