Inspired by Iceland
About Inspired by Iceland
The work made for Inspired by Iceland runs to 5 verified projects since 2020 — mostly Campaign, Marketing and Advertising.
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Let It Out
When the world went into pandemic lockdown and could not travel, the last thing anyone needed was another tourism campaign. So Iceland gave would-be travelers something they did need–a gorgeous place to let out their pent-up frustrations as cathartic primal screams. The campaign generated 2.5 billion impressions in just two weeks and made Iceland the #1 preferred travel destination among the target. Despite being outspent by other destinations 8 to 1. The launch film tapped into the universal irritations of lockdown life. The film, shot entirely on location in Iceland, directed viewers to lookslikeyouneediceland.com to let out their screams in epic landscapes. It hit a nerve and was picked up by media outlets globally. 800+ lobal media outlets 2.6b impressions Up to 48.5% increase in booking searches Up to 5.7x increase in booking intent SS+K sets up seven speakers, with seven live feeds to capture thousands of screams on one immersive website. SS+K built and set up seven yellow speakers in picturesque Icelandic locations and connected them via live camera to lookslikeyouneediceland.com. There, users from around the world were invited to record their screams and watch them be released among waterfalls, glaciers, cliffs, beaches and a lighthouse in real time. They were sent videos of their screams immediately after they were played to share far and wide. https://www.ssk.com/#work Credits: SS+K