It's Everyone's Journey
About It's Everyone's Journey
The work made for It's Everyone's Journey runs to 2 verified projects since 2023 — mostly Campaign and illustration.
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Creatures of Habit
Recent research by the UK's Department for Transport revealed that one in four disabled individuals feels deterred from using public transport due to negative attitudes from fellow passengers. Addressing this issue, the campaign was launched to promote awareness and encourage a more inclusive transport system. The campaign utilized charming animal characters as visual metaphors to represent common discourteous behaviors in public transport. These animated spots illustrated the experiences of six commuters, both with visible and invisible impairments, facing everyday commuting challenges. Scenarios such as a crowded train platform and the struggle to find a seat were used to highlight the need for more considerate behavior.