Johnston Mooney O'Brien
About Johnston Mooney O'Brien
The work made for Johnston Mooney O'Brien runs to 1 verified project since 2026 — mostly Brand and Campaign. Most of it comes from 1 team, including Chaser. The people who work most often on Johnston Mooney O'Brien projects include Rob Earley and Alex Hayes.
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Live Better. One Slice at a Time
Johnston Mooney & O’Brien has launched a new VOD campaign for its Protein Bread, “Live Better. One Slice at a Time,” challenging the increasingly extreme wellness trends and routines people are encouraged to adopt. The film follows an enthusiastic office worker describing her latest weekend of health and wellness fads, escalating into an absurd stream of increasingly demanding rituals. Against this exaggerated pursuit of optimisation, Protein Bread is positioned as a simple everyday choice that adds protein and fibre without requiring a complete lifestyle overhaul. The campaign highlights the idea that small, practical changes can be a more realistic approach to living better and will run across Video on Demand, social, radio and OOH.
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