Jumpstory
About Jumpstory
The work made for Jumpstory runs to 1 verified project — mostly AI, DDA2022 and Startup.
Inside the Jumpstory network
The people, teams, and projects that make up the Jumpstory network
Featured project
JumpStory | Netflix for Pictures
JumpStory - www.jumpstory.com - is created by two Aarhus entrepreneurs and marketers Jonathan Løw and Anders Thiim. Both come with many years of experience in digital marketing and PR, but also with a built-up frustration in relation to the entire stockphoto industry - an industry that has annual sales of over 30 billion DKK with the market leaders Getty Images and Shutterstock. Danish JumpStory – www.jumpstory.com - er skabt af de to aarhusianske iværksættere og marketingfolk Jonathan Løw og Anders Thiim. Begge kommer med mange års erfaring indenfor digital marketing og PR, men også med en opbygget frustration i forhold til hele stockphoto branchen – en branche der årligt omsætter for over 30 milliarder DKK med markedslederne Getty Images og Shutterstock. Der er flere store problemer ved stock photo branchen set ud fra marketingperspektivet – uanset om man måtte være kreativ, CMO, digital marketeer etc.: - Licensmodellerne er komplekse. Der findes et utal af forskellige licenser til forskellige formål. Det kan være vanskeligt for den enkelte kreative at overskue, hvad de må bruge, og hvad de ikke må bruge. Derfor skal legal, især i de større organisationer, ofte indover processen, hvilket komplicerer og forsinker den. - Prismodellerne er komplekse og dyre. Man har i to årtier brugt de samme prismodeller, hvor billeder og videoer købes fri enkeltvis eller i pakker. Der er ingen innovation sket på området, selvom der i samme periode er tænkt fundamentalt nyt indenfor beslægtede brancher - eksempelvis film/serier (Netflix) og musik (Spotify). - Billederne er klichefyldte og performer dårligt. Stock photos har med rette et tvivlsomt ry. Alt for længe har indholdet været uden diversitet, autenticitet og nerve. I stedet har det være tandpastasmil og påtaget mangfoldighed. JumpStory er sat i verden for at løse ovennævnte problemer på globalt plan. Forbes har kaldt virksomheden ’Netflix of images’, og selvom JumpStory er en B2B virksomhed modsat Netflix, så findes der ligheder i ønsket omkring at opnå simplicitet samt relevant på en ny og innovativ måde. JumpStory sørger for at: - Simplicifere licenseringen. Hos JumpStory findes der kun én licens. Denne gør, at alt indholdet fra platformen kan bruges ubegrænset og til alle formål – både redaktionelle og kommercielle. - Simplificere prismodellerne. Hos JumpStory anvendes én simpel SaaS model, hvor kunderne kan vælge imellem tre forskellige ’unlimited modeller’. I alle tre modeller får man ubegrænset adgang, som man kender det fra Netflix. - Autentiske og high-performing images. JumpStory har udviklet en unik teknologi, der gør platformen i stand til at: - scanne licenser på billeder for at sikre, at de har den rette licens - frasortere billeder der i deres udtryk ikke er autentiske. Med autentiske mener JumpStory et udtryk, der er menneskeligt og føles virkeligt og ’powerful’. Dette er gjort ved at træne algoritmer baseret på titusindvis af billeder og lære den kunstige intelligens, hvad den skal kigge efter og foretrække. - foretrække billeder der præsterer godt. Med performance menes billeder, der forventes at have ’impact’ på modtageren. Dette er igen gjort ved at udvikle en unik algoritme, der er trænet baseret på de ting, vi ved omkring neuromarketing og digital performance af fotos. Algoritmen trænes i fotos, der henholdsvis opfylder givne kriterier og ikke gør det og prioriterer på den måde billederne for modtageren og sparer dem tid og sikrer ’high performing images’. JumpStory blev etableret som virksomhed i 2019. I det seneste regnskabsår vækstede virksomheden med 230%. I samme periode er man gået fra at være en mindre startup til nu at have betalende kunder i flere end 130 lande. JumpStory er vækstet fra founders til 15 medarbejdere det seneste 1½ år. Der er ansatte fra syv forskellige lande på kontoret i Aarhus. Virksomheden har samtidig rejst 17 mio. DKK i vækstkapital. Nøgle- og væksttallene viser, at JumpStory: - har kunder i +130 lande - har tusindvis af betalende og aktive kunder - desuden har integreret en API (enterprise)-løsning i førende marketing platforme såsom APSIS, Scratcher, SEMrush m.fl. - kontinuerligt forbedrer CAC og LTV-ratioen - har en NPS-score på 55 hvilket er væsentligt højere end gennemsnittet (35). - markant forbedrer folks søgetid. Søgninger på konkurrenten Shutterstocks platform fører normalt til, at 5% downloader et billede. Dvs. at 95% spilder deres tid. Hos JumpStory er det tilsvarende tal 25%. Dvs. en løsning der er fem gange så effektiv målt på tidsbesparelse. JumpStory er den virksomhed i stock photo branchen, der: - ligger næst højest i positive ratings på Trustpilot - er ’highest performer’ på G2 - har højest kundetilfredshed på G2. JumpStory har formået at tiltrække anerkendte investorer såsom tidligere Microsoft CEO Jørgen Bardenfleth og Language-wire formand Jens Haarsae. English (Google translate) JumpStory - www.jumpstory.com - is created by two Aarhus entrepreneurs and marketers Jonathan Løw and Anders Thiim. Both come with many years of experience in digital marketing and PR, but also with a built-up frustration in relation to the entire stockphoto industry - an industry that has annual sales of over 30 billion DKK with the market leaders Getty Images and Shutterstock. There are several major problems in the stock photo industry from a marketing perspective - whether you are a creative, CMO, digital marketer etc .: - The license models are complex. There are a myriad of different licenses for different purposes. It can be difficult for the individual creative to figure out what they are allowed to use and what they are not allowed to use. Therefore, legal, especially in the larger organizations, often have to go through the process, which complicates and delays it. - The price models are complex and expensive. For two decades, the same price models have been used, where pictures and videos are bought free individually or in packages. No innovation has taken place in the area, although in the same period fundamentally new thinking has taken place within related industries - for example films / series (Netflix) and music (Spotify). - The pictures are clichéd and perform poorly. Stock photos rightly have a dubious reputation. For far too long, the content has been devoid of diversity, authenticity, and nerve. Instead, it has been toothpaste smile and assumed diversity. JumpStory is set in the world to solve the above problems globally. Forbes has called the company 'Netflix of images', and although JumpStory is a B2B company as opposed to Netflix, there are similarities in the desire to achieve simplicity and relevance in a new and innovative way. JumpStory makes sure that: - Simplify licensing. JumpStory has only one license. This means that all the content from the platform can be used unlimitedly and for all purposes - both editorial and commercial. - Simplify the pricing models. JumpStory uses one simple SaaS model, where customers can choose between three different 'unlimited models'. In all three models, you get unlimited access, as you know it from Netflix. - Authentic and high-performing images. JumpStory has developed a unique technology that enables the platform to: - scan licenses on images to make sure they have the correct license - sort out images that are not authentic in their expression. By authentic, JumpStory means an expression that is human and feels real and 'powerful'. This is done by training algorithms based on tens of thousands of images and teaching the artificial intelligence what to look for and prefer. - prefer pictures that perform well. By performance is meant images that are expected to have an 'impact' on the recipient. This is again done by developing a unique algorithm that is trained based on the things we know about neuromarketing and digital performance of photos. The algorithm is trained in photos that meet given criteria and do not, respectively, thus prioritizing the images for the recipient and saving them time and ensuring 'high performing images'. JumpStory was established as a company in 2019. In the most recent financial year, the company grew by 230%. During the same period, it has gone from being a small startup to now having paying customers in more than 130 countries. JumpStory has grown from founders to 15 employees in the last 1½ year. There are employees from seven different countries in the office in Aarhus. The company has also raised DKK 17 million. DKK in growth capital. The key and growth figures show that JumpStory: - has customers in +130 countries - has thousands of paying and active customers - also has integrated an API (enterprise) solution in leading marketing platforms such as APSIS, Scratcher, SEMrush and others. - continuously improves the CAC and LTV ratio - has an NPS score of 55 which is significantly higher than the average (35). - significantly improves people's search time. Searches on competitor Shutterstock's platform usually result in 5% downloading an image. Ie. that 95% waste their time. At JumpStory, the corresponding figure is 25%. Ie. a solution that is five times as effective in terms of time savings. JumpStory is the company in the stock photo industry that: - is second highest in positive ratings on Trustpilot - is 'highest performer' on G2 - has the highest customer satisfaction on G2. JumpStory has managed to attract reputable investors such as former Microsoft CEO Jørgen Bardenfleth and Language-wire chairman Jens Haarsae.