Karimoku Furniture
About Karimoku Furniture
The work made for Karimoku Furniture runs to 1 verified project since 2018 — mostly TypefaceDesign, WebsiteDesign and BrandIdentity.
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Karimoku Furniture - Design of Brand Identity, Website, And Booklet
In close collaboration with Norm Architects and the Keiji Ashizawa Design team, Kontrapunkt developed a bespoke typeface, booklet, website and brand identity for the contemporary lifestyle brand, Karimoku Case Study. Unfolding design narratives: Karimoku Case Study is based in Japan and born out of admiration and love for serene beauty, material richness and timeless appeal. The Case Study collections are brought to life by the world’s leading architects through individual cases, and the story of each collection is told through its native setting. Please touch: Throughout the pages, tactile and editorial references, are sensed in the Case Study booklet. Brand elements like abstract watercolour maps, differentiating with each collection, ads a poetic sense of ‘somewhereness’. On the cover, a small circular mark, is a subtle introduction to the booklet. The core brand typeface, Case Study Sans, is the heart of the Case Study identity - distinctive and legible; its simplicity of form allows it applied in various ways. A secondary typeface, Sabon, is used complementary to Case Study Sans, adding a subtle sense of contrast to the brand. Making the intangible tangible: The website is a direct ode to the Karimoku mindset of honest design - simple, thoughtful and refined. It was essential to have a strong connection, between the website and booklet, through the same editorial references and tactility. This cohesion creates a seamless transition from print to web. Credits Client: Karimoku Furniture Creative Agency: Kontrapunkt www.kontrapunkt.com