Kendrick Lamar
About Kendrick Lamar
The work made for Kendrick Lamar runs to 3 verified projects since 2022 — mostly Video, Music and Campaign. Most of it comes from 2 teams, including PRETTYBIRD and Sunset Edit.
Inside the Kendrick Lamar network
The people, teams, and projects that make up the Kendrick Lamar network
Featured project
Squabble Up
Kendrick Lamar, at the peak of his cultural influence after a historic Super Bowl LIX halftime performance and winning five Grammy Awards, surprised fans with the release of his music video for "Squabble Up" in November 2024. Directed by frequent collaborator Calmatic, the video captures decades of Los Angeles history in a minimalist style, centering Kendrick as the focal point of the LA movement. Rich with references to Black culture, Compton pride, and nods to his ongoing rap feud with Drake, the video balances humor and deep storytelling. "Squabble Up" quickly became a viral hit, amassing over 45 million views and climbing to number five on the Hot 100 singles chart, further cementing Lamar’s role as a global storyteller and cultural icon.
Teams spotlight
The teams with the most verified roles on Kendrick Lamar projects
Team
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