Kingsmill
About Kingsmill
The work made for Kingsmill runs to 1 verified project since 2024 — mostly Campaign and Advertising. Most of it comes from 1 team, including Lobster Creative. The people who work most often on Kingsmill projects include Samantha Callighen, Lucy Williams and Adam Dorney.
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Kingsmill projects with the most verified people and teams
Inside the Kingsmill network
The people, teams, and projects that make up the Kingsmill network
Featured project
It's Not Magic, It's Kingsmill
Kingsmill Soft White needed a compelling, disruptive TV campaign to persuade Northern Irish consumers to convert to Soft White. They identified softness as a key metric when considering buying white bread. So they explored some of the secrets behind the super soft bread while debunking any tongue-in-cheek mythical notions. Directed by Alex Cooper, the 20-second TV ad combines a touch of whimsical humour with Kingsmill’s uncompromising quality, reinforcing the brand’s signature softness – no dough-based PHDs or enchanted squeezers required. Unicorn fist bumps all round.
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The teams with the most verified roles on Kingsmill projects
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People spotlight
The people with the most verified roles on Kingsmill projects
