Amid the biggest regulatory change in construction in over 50 years, we helped Knauf position itself as the trusted voice of clarity, guiding the industry on adapting to new legislation. Leveraging its position as a major supplier, Knauf enhanced its brand recognition and reputation, driving commercial gains. Our campaign began with an informative phase to establish Knauf’s credibility, then transitioned to a more commercial focus, generating a new business pipeline worth £85 million from a £60k investment.