KNMG
About KNMG
The work made for KNMG runs to 1 verified project since 2020 — mostly Campaign, Covid and healthcare.
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One Heart for Healthcare Heroes
Hospitals were crowded with Corona patients. Medical personnel were fighting for us all. Meanwhile they were risking their lives, leaving their families at home. Wefilm wanted to let them know that we deeply care about them and the work they did for us. Wefilm came with the idea of creating a national symbol of sympathy: a white t-shirt with a red heart. The white shirt represents a lab coat while the heart symbolises our love and support. They asked everyone to put up their shirt behind the window, to create a guard of valour by shirts. So whenever medical personnel gets home from another nerf wrecking day, they see how thankful we are. During the production process their number one priority was to lead by example and stay inside. It all started with a ‘video call pressure cooker’ in their Wefilm Creative Collective to develop the concept. All Wefilm directors, their family and friends started to make shirts a capture it on film. These materials were used to make an edit, supported with a music track that was composed within a day. In the meantime another team was setting up plans to get their message to the biggest audience as possible. The agency got the chance to launch the initiative in a talk show, several influencers and celebs endorsed the initiative, they got broadcast time offered in the commercial breaks, outdoor exploitant JCDecaux gave them space, they made social gifs, whatsapp chains and much more. https://www.wefilm.com/work