KOLEKTO
About KOLEKTO
The work made for KOLEKTO runs to 1 verified project since 2020 — mostly TargetAudience and eCommerce.
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New e-commerce flow to optimize customization process
KOLEKTO has no shortage of creativity. The two founders combined their expertise in architecture and graphic design to produce sustainable toys and home decor with a playful, thoughtful edge. When it came to digital marketing and scaling their business, Signifly then wanted to leverage their existing value propositions and give them the tools to streamline their e-commerce flow, identify effective target markets and messages, boost sales, and ultimately free up their time to focus on the creative process. The solution rolled out in two different projects: 1. New e-commerce flow to optimize their customization process 2. Signal mining experiments to identify their strongest audience segments and messages. Signal mining is a data driven process, where Signifly use small experiments to test assumptions and build a bullet-proof strategy. Signifly identified three main value propositions and three different target audiences. By utilizing a matrix and running several small experiments, Signifly was able to zoom in on the messages and audiences that converted best. The result: a clear and unbiased winning combo that could be integrated into KOLEKTO's marketing strategy. Credits Agency: Signifly Strategic lead: Søren Schrøder and Mads Lindum