La Liga
About La Liga
The work made for La Liga runs to 1 verified project since 2021 — mostly Game, App and AR. Most of it comes from 1 team, including UNIT9. The people who work most often on La Liga projects include Luisa Mari.
Inside the La Liga network
The people, teams, and projects that make up the La Liga network
Featured project
The Beat Challenge
LaLiga Entertainment – comprising LaLiga, PortAventura World and Kosmos – were looking to extend the theme park experience for fans worldwide and drive visits to PortAventura World. Along with COPA90, we set out to deliver an original, immersive experience that reimagines football fan engagement and sets the precedent for the next generation of theme park experiences. The app leverages augmented reality and geolocation technology to bring the virtual football world to life within the theme park, engaging audiences with their physical surroundings. Guided and challenged by 200ft tall AR footballers, such as Gerard Piqué, Karim Benzema and Jan Oblak, users are able to unlock and play different football-themed games in each area of the park, encouraging them to discover an evolving immersive experience like no other. The Beat Challenge user journey actually begins at home, with a teaser giving audiences the option to try the games in training mode. This tutorial gives a taste of what’s to come and acts as a driver to encourage fans to visit the park and complete the full Beat Challenge experience Credits: Game Director - JAKUB JAKUBOWSKI Agency - COPA90 Creative Director - STEFAN ILKOVICS www.unit9.com
Teams spotlight
The teams with the most verified roles on La Liga projects
Team
People spotlight
The people with the most verified roles on La Liga projects
Freelance
