Lactocare
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Lactocare Animated Movies
Ultra Short Animated Movies Short and precise advertising animates produced for the nutrintional supplement brand Lactocare. Lactocare offers a wide variety of products with different qualities which is visualised in a fun and low-key tone of voice in the animations. Colors and the graphic style are aligned with the design of the Lactocare product packaging in such a way that each product holds its own background color in the animation. The fresh tone of voice is underlined by fun sound effects and cosy music. The illustration style was kept in the same cosy, but yet informative tone, as the original animate we produced for Actavis about the nutritional supplements in The Vital Circle - where the woman explains and digests the products while the white icons and drawings acts as both humoristic float breakers and accomodating infographics. The movies are realtively short (15-20 sec.) and produced in 1:1 aspect ratio which works perfect across social media platforms such as Twitter, Facebook og Instagram. https://www.whatwedo.dk/ DANSK Ultrakorte animerede film produceret til Facebook Små sjove film produceret som reklame for kosttilskuddet Lactocare, som findes i mange forskellige varianter, der har hver deres kvalitet som animationerne illustrerer på en sjov og hyggelig måde. Farver og den grafiske tone tager udgangspunkt i designet til Lactocare produkternes indpakninger. Således at hvert produkt har sin baggrundsfarve. Den friske tone understreges af sjove lydeffekter og uhøjtidelig underlægningsmusik. Illustrationsstilen er holdt i den samme hyggelige, men dog informative tone, som i den oprindelige film produceret for Actavis om kostilskuddene i 'Den Vitale Cirkel' - hvor kvinden forklarer og bruger/indtager produkterne, mens de hvide tegninger og ikoner på baggrunden fungerer som både humoristiske indslag og imødekommende infografik. Filmene er produceret relativt korte (15-20 sek.) og i kvadratisk format, da det fungerer mest optimalt på tværs af sociale medier som Twitter, Facebook og Instagram. https://www.whatwedo.dk/