Ladder
About Ladder
The work made for Ladder runs to 2 verified projects since 2021 — mostly Insurance, BrandCampaign and Commercialshortfilm. Most of it comes from 2 teams, including Company 3 and FRED & FARID. The people who work most often on Ladder projects include Sam Casas and samantha axelrod.
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Inside the Ladder network
The people, teams, and projects that make up the Ladder network
Featured project
Crocodile
Ladder, the company offering flexible life insurance in minutes, released “Crocodile,” the second installation of its “So Good” brand campaign — a series of humorous and memorable films built around the unique consumer insight that almost 1 in 2 couples with life insurance joke about taking each other out for the payout. Created in partnership with creative/culture agency FRED & FARID Los Angeles and director Casey Storm (also known as a costume designer for the likes of Spike Jonze and David Fincher), the new film stars the Ladder mom unleashing another inventive plot on her beloved husband: this time with the ruse of a romantic parental rendezvous and a little help from a crocodile. Once again, dad escapes the outlandish trap (mostly) unphased, retorting “I’m ok guys!” with his signature happy-go-lucky demeanor. “I love this campaign,” said Storm. “For me as a director, the scripts and the campaign are a home run. I’ve heard how effective the last campaign was and I’m sure this next devilish round will be equally successful at raising brand awareness and making people smile.” Life Insurance So Good, It’ll Croc Your World. https://fredfarid.com/work
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The people with the most verified roles on Ladder projects
