Ladies Professional Golf Association
About Ladies Professional Golf Association
The work made for Ladies Professional Golf Association runs to 1 verified project since 2023 — mostly Campaign. Most of it comes from 1 team, including Accenture Song. The people who work most often on Ladies Professional Golf Association projects include William Kennedy, Giacomo Garoffolo and Early Spring.
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The people, teams, and projects that make up the Ladies Professional Golf Association network
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In Her Head
Accenture Song, the world’s largest tech-powered creative group that’s part of Accenture, is partnering with the LPGA to bring a powerful virtual web experience of what it’s like to get inside the head of professional female golfers to Tribeca X 2023 called ‘IN HER HEAD.’ The virtual web experience was created in conjunction with the LPGA, their top athletes, and a team of which 50% of leadership self-identified as female. To raise awareness for the unique challenges faced by LPGA athletes, Accenture Song created ‘IN HER HEAD,’ an immersive virtual and experiential installation that debuted at The Chevron Championship in April, the first women’s golf major of the season. Based on 60+ interviews of pro female golfers, the experience puts fans in the shoes of these extraordinary athletes, reframing the mental and physical barriers these elite female athletes overcome every time they step on the course. Under the banner ‘Putt Like a Lady,’ we invited unsuspecting tournament spectators to beat the high scores of the best female golfers in a virtual putting challenge. But what first seemed like a standard corporate VR game was anything but. Once the user began to play, Accenture subverted the experience. A virtual twin of the tournament’s 16th hole quickly distorts into a simulation of the conscious competitive pressures and subconscious financial and mental health pressures imposed on LPGA tour athletes every time they pick up a club. Accenture Song's installation challenged ordinary LPGA spectators to 'putt like a lady,' now with a whole new meaning.
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The people with the most verified roles on Ladies Professional Golf Association projects
