La'Isha
About La'Isha
The work made for La'Isha runs to 2 verified projects since 2022 — mostly Campaign, Brand and BrandIdentity.
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*6724EVER
Laisha’s permanent redesign of its weekly magazine layout embeds the domestic violence helpline directly into the spine of every issue, transforming a traditionally technical space into a discreet lifeline. In response to record femicide rates, the initiative shifts from one‑off campaigns to a structural commitment: every copy, every week, forever carries the message, “If you’re experiencing an abusive relationship, you’re not alone. Call *6724.” With 1.25 million issues printed in the first 60 days and a 19% increase in helpline calls, the move created the largest distributed domestic abuse resource network in the country. By leveraging Laisha’s cultural role as a trusted, long‑lasting companion in homes, salons, and clinics, the magazine ensures help is always within reach — hidden in plain sight, leaving no digital trace, and reinforcing its identity as more than a publication, but a brand with enduring social commitment.