Lalaby
About Lalaby
The work made for Lalaby runs to 1 verified project — mostly VisualIdentity, everland and BrandIdentity.
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Warm, Timeless, Creative, and a Soft Identity
As a mother of two children, Laura Lawaetz had a hard time finding sustainable high-quality clothing. So, she took matters in her own hands. Together with experienced designer Grith Gerner, they mutual dreamt into new kidswear brand, Lalaby. A sustainable clothing brand for generations to come. Inspired by 1950s’ baby clothes, the two entrepreneurs have created a timeless collection. We helped visualise their dreams and give Lalaby an identity that can tell their story beyond the clothes themselves. The Lalaby brand universe is warm, timeless, creative and soft. Just like lullabies are passed on for generations, Lalaby is made from 100% Cashmere and GOTS certified Organic Cotton and made to be passed on from child to child and generation to generation. The first collection has just been released at the website www.lalaby.com https://www.everland.dk/