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From the steel industry to new technology, Wallonia has evolved enormously in recent years and quite a few large entrepreneurs have emerged in recent years. L'Echo wanted to pay tribute to this new dynamic. The campaign, "La Wallonie Entreprend" starts with a monumental street art creation on the former Inter-Béton tower in Charleroi. The work can also be discovered on lawallonieentreprend.be The campaign kicks off with a special edition of the newspaper on September 8. It will be devoted to local entrepreneurship. The campaign also includes radio, print and video on social networks.