Lee Kum Kee
About Lee Kum Kee
The work made for Lee Kum Kee runs to 1 verified project — mostly Brand and Campaign. Most of it comes from 1 team, including DDB (Legacy). The people who work most often on Lee Kum Kee projects include Jared Daperis.
Inside the Lee Kum Kee network
The people, teams, and projects that make up the Lee Kum Kee network
Featured project
Flavours That Bind
Lee Kum Kee, a 137-year-old maker of Asian sauces and seasonings, is launching its first global brand campaign, 'FLAVORS THAT BIND,' in collaboration with DDB Group Hong Kong. The campaign aims to connect with a global audience, emphasizing the universal themes of togetherness, tradition, and shared culinary experiences. The brand is using Lunar New Year as the launch period, showcasing its sauces and promoting Asian culture and values, encouraging connections through food.
Teams spotlight
The teams with the most verified roles on Lee Kum Kee projects
Team
People spotlight
The people with the most verified roles on Lee Kum Kee projects
