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The campaign introduces a fresh approach to cold and flu advertising by highlighting that people experience illness in different ways, rather than following a single, uniform journey. It reflects the varied and relatable ways individuals respond to the onset of a cold, from pushing through daily responsibilities to cancelling plans entirely, positioning the brand as a reliable source of support across these differing scenarios. By showcasing a range of situations and products, the campaign aims to present a realistic breadth of cold and flu experiences while reinforcing feelings of comfort and dependability. Rolled out across television and digital platforms, including social and online video, the integrated campaign targets a broad audience, ensuring people of all ages can recognise and connect with their own experiences.