Liebig
About Liebig
The work made for Liebig runs to 2 verified projects since 2019 — mostly Brand, Campaign and Social. Most of it comes from 3 teams, including FRED & FARID, BENZENE and Eddy.
Inside the Liebig network
The people, teams, and projects that make up the Liebig network
Featured project
The World is Changing and so our Soups
Liebig marks the launch of its new soups with seed croutons in microwaveable bowls by introducing a fresh brand platform built on the idea that as the world changes, so do our soups. Positioned as a warm, satisfying meal at any time of day, the campaign features a young woman enjoying her soup at work while humorously countering a voiceover that insists on old traditions, reminding us that soup is enjoyed whenever we choose. Lighthearted and quirky, the film captures everyday moments with a natural, contemporary tone.
Teams spotlight
The teams with the most verified roles on Liebig projects
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