Lipton Tea
About Lipton Tea
The work made for Lipton Tea runs to 3 verified projects since 2022 — mostly Campaign, Brand and Video. Most of it comes from 4 teams, including adam&eve\TBWA, Work Editorial and No.8. The people who work most often on Lipton Tea projects include Tom Campbell, helen Hadfield and Kevin Evans.
Trending projects
Lipton Tea projects with the most verified people and teams
Inside the Lipton Tea network
The people, teams, and projects that make up the Lipton Tea network
Featured project
#RespectThePeach
Lipton Peach Ice Tea has launched #RespectThePeach, a playful social‑first campaign reclaiming the peach emoji from its 93% misuse as a symbol for glutes. Partnering with Ice‑T, the brand is calling on audiences to respect the fruit and associate it with Lipton’s iconic peach flavour. The campaign kicked off in gym and fitness communities on TikTok and Instagram, where Ice‑T set the record straight, followed by a launch film urging people to use the peach emoji for its “sweet peachy taste.” To drive engagement, the initiative introduces the “buttmoji,” an anatomically correct emoji alternative, alongside remixed TikTok tracks, contextual OOH in gyms, and interactive content encouraging users to share their own emoji mix‑ups. Running across March and April in the Netherlands and Belgium before expanding to other European markets, the campaign blends humour, cultural insight, and participation to reposition the peach emoji as Lipton’s signature symbol.
Teams spotlight
The teams with the most verified roles on Lipton Tea projects
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People spotlight
The people with the most verified roles on Lipton Tea projects
