M-150 Energy Drink
About M-150 Energy Drink
The work made for M-150 Energy Drink runs to 1 verified project since 2019 — mostly Product and Advertising. Most of it comes from 1 team, including DDB (Legacy). The people who work most often on M-150 Energy Drink projects include Sid Nair.
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Every Family Has a Hero
In Vietnam, where up to four generations coexist in one household, a cultural phenomenon exists where one family member works away from home to support the entire family, carrying the responsibilities as a moral duty. Recognizing this, the energy drink M-150 targeted factory workers with a campaign celebrating 'Family Heroes.' Unlike other energy drinks, M-150 focuses on those who selflessly contribute to their families. The 30-second spot parodied superhero trailers, depicting the 'Family Hero' character proudly carrying multiple generations on his shoulders, emphasizing the daily routine from work to home, and featuring football hero Que Ngoc Hai, a true family hero from a humble background.
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