The message communicated places solidarity at the service of individual protection: "Let's move forward in solidarity, let's protect everyone. For 60 years, Macif has been committed to your side." Leo Burnett has evolved the brand's visual codes to move towards even more empathy and proximity with its members. We see true, courageous, benevolent and supportive faces in the face of the uncertainty that life can hold for each of us. https://leoburnett.fr/work/