Magazine Luiza
About Magazine Luiza
The work made for Magazine Luiza runs to 1 verified project since 2022 — mostly VirtualReality, influencer and Marketing.
Trending project
Magazine Luiza projects with the most verified people and teams
Inside the Magazine Luiza network
The people, teams, and projects that make up the Magazine Luiza network
Featured project
Lu from Magalu
Magalu, Brazil's biggest retailer, has now created the world's biggest virtual influencer: Lu. Lu was "born" in 2003 as the in-store voice of Magazine Luiza's Commerce site. Now, Magalu and Ogilvy São Paulo have teamed together to turn Lu into an influencer, appearing on live TV shows, in popular music videos, and creating content for some of the world's biggest brands—all while being the face of the brand and increasing the brand's presence and value. Credits: Rafael Donato Creative VP Adriano Panda Creative Director Edgard Gianesi Creative Director Breno Rodrigues Associate Creative Director https://www.ogilvy.com/work/lu-magalu