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Deutsche Telekom has reunited the original Stranger Things cast—Finn Wolfhard, Gaten Matarazzo, Noah Schnapp, and Caleb McLaughlin—for a new campaign promoting streaming platform MagentaTV. The Everything In One Place campaign, created with adam&eveDDB London and Berlin, authentically recreates iconic settings from the show, including Mike’s basement, where the boys build a machine to watch endless ‘80s fight scenes. Running across TV, VOD, radio, OOH, and social, the campaign leverages the nostalgic Stranger Things universe and cinematic design by Sean Brennan and Lachlan Milne, highlighting how MagentaTV brings all favourite worlds together in one place. The campaign also features a licensed ‘80s soundtrack and Upside Down visuals, celebrating the series’ legacy while connecting fans to MagentaTV’s diverse content offering.Teams spotlight
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