Marvin
About Marvin
The work made for Marvin runs to 2 verified projects since 2020 — mostly influencer, BrandIdentity and SocialMediaCampaign.
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Bigger Purpose, Brighter Brand
CHALLENGE Modernize a longstanding, family-led brand. Marvin is a premium window and door manufacturer that plays in an increasingly competitive and commoditized category. The family-managed company has a storied history and is deeply loved by architects, builders and homeowners. But that deep history had led to outdated perceptions of the company at a time when leadership was articulating a bold new purpose: to shift from a manufacturing-led organization to a design-driven company that helps people live better at home. CHALLENGE Modernize a longstanding, family-led brand. Marvin is a premium window and door manufacturer that plays in an increasingly competitive and commoditized category. The family-managed company has a storied history and is deeply loved by architects, builders and homeowners. But that deep history had led to outdated perceptions of the company at a time when leadership was articulating a bold new purpose: to shift from a manufacturing-led organization to a design-driven company that helps people live better at home. RESULTS VSA has rejuvenated and activated Marvin’s brand, capturing both the enduring spirit of the company and its optimistic, people-centric vision of the future. Internal brand communications and experiences Employees, agencies and other partners were introduced to and aligned with new intentions and expectations of the brand system. www.vsapartners.com