MASP
About MASP
The work made for MASP runs to 1 verified project — mostly Brand and Architecture. Most of it comes from 1 team, including PORTO ROCHA. The people who work most often on MASP projects include Latoya Haguintha Breu and Michel Farah.
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MASP projects with the most verified people and teams
Inside the MASP network
The people, teams, and projects that make up the MASP network
Featured project
MASP Branding
MASP (Museu de Arte de São Paulo), regarded as the most important art museum in the Southern Hemisphere, is expanding its cultural footprint with a historic building expansion set to open in 2025. The museum’s updated identity bridges its legacy with a vision for the future, combining physical and digital experiences into one cohesive brand. Drawing inspiration from Brazilian modernist design, the rebrand updates the logo to reflect MASP’s architecture, introduces a modular layout system, and creates an iconic graphic element representing the new museum complex. The motion identity draws on Lina Bo Bardi’s architectural features, while the redesigned website offers a more intuitive and dynamic experience. The new copy reinforces MASP as a democratic, inclusive destination, with phrases like “A gente se encontra no MASP” (We meet at MASP) and “Dois Prédios. Um Museu” (Two buildings. One Museum) capturing its role as a cultural hub. The rebrand, launched alongside the new building, sparked significant attention, solidifying MASP’s place as both a local landmark and a global force in the art world.
Teams spotlight
The teams with the most verified roles on MASP projects
Team
People spotlight
The people with the most verified roles on MASP projects
