MAZZETTI BALSAMIC VINEGAR OF MODENA
About MAZZETTI BALSAMIC VINEGAR OF MODENA
The work made for MAZZETTI BALSAMIC VINEGAR OF MODENA runs to 1 verified project since 2022 — mostly Advertising. Most of it comes from 1 team, including Lobster Creative. The people who work most often on MAZZETTI BALSAMIC VINEGAR OF MODENA projects include Alice Duke.
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The Italian Art of Dressing
Challenge: Conceptualize and produce the first TV advert for Mazzetti L’Originale Balsamic Vinegar of Modena – a family-run business from the heart of Emilia Romagna in Italy, first launched commercially in the 1970s, with a rich history dating back almost 80 years. With ambitious growth targets, Mazzetti aims to become the most distinctive and trusted brand of Balsamic Vinegar across multiple markets. Building upon the success of their print campaign in 2018, titled ‘The Italian Art of Dressing’, our challenge is to elevate the brand by evolving and infusing new energy into the playful concept for this TV spot. Create:The creative concept celebrates the transformative flavors of Mazzetti and the centuries-old Italian craft behind its special production. A vibrant and dynamic TV campaign invites audiences on a playful journey of artistry, seamlessly transporting us to the Mazzetti aging room, captured on location in Modena, and to the distinctive elegance of a beautifully dressed Mazzetti salad. The ad achieves a seamless blend of photorealistic liquid visual effects and live-action footage, capturing the essence of Mazzetti's authenticity and craftsmanship. Viewers are immersed in the vibrant colors, tantalizing aromas, and rich textures of Mazzetti Balsamic Vinegar as it enhances the flavors of each dish it touches. Through captivating visuals and evocative storytelling, the ad showcases Mazzetti's commitment to quality and tradition, inviting viewers to experience the unparalleled taste and craftsmanship of Mazzetti L’Originale Balsamic Vinegar of Modena. Worldwide TVC for Mazzetti L’Originale Balsamic Vinegar of Modena. Shot in the UK & Modena Italy. Production Company - Lobster Creative Director - James George Senior Creative Producer - Simon McDowell Creative Producer - Alice Duke Director of Photography - Charlie Jenkins
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