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It appeared to De Tijd/L'Echo that its readers only read one article, one paragraph or even just a title. Mediafin gave their own twist to the cause of this behaviour. De Tijd/L'Echo took this trend as a compliment and launched a campaign about this phenomenon on TV, radio, print and social media. Because the reason for this behaviour was obvious. It only takes the newspaper one article to put their readers to thought and spark ideas. People who read De Tijd/L'Echo stay ahead of all others. So let's stay ahead and read De Tijd/L'Echo.