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Mission Metronome Online is an established and leading online metronome tool, ranking #1 in Google for over 15 years and attracting millions of users to the website every year. The brand wanted to provide additional services beyond the Metronome tool. As a result, a new startup was born - with a need for full branding, visual identity system, and a mobile and web application to support the new direction. Outcome A cross-platform application that acts as a hybrid between a tech-tool and a news related platform. The website features the most advanced metronome and practice tool available online. It has all the advanced metronome features tied into a lesson planning tool that has the ability to track a user's practice time, providing graphic insight into their history of practice. The website app works in tandem with a hybrid native app for iOS and Android, allowing for true cross-platform use of the metronome, lesson planning, and practice tracking. Impact An increase in website engagement and a 50% drop in bounce rates. The modernization of the brand also led to the ability to better monetize the large website traffic through a new advertising video partners Drumeo and Primis. Credits: Agency: Agente https://activecolor.com/